Description

The Director, Market Access Strategy, Analytics & Enablement will provide strategic leadership across U.S. market access strategy, analytics, coding, reimbursement, operational enablement, and payer insights for both on-market and pipeline diagnostic products. This role will lead the development and execution of scalable market access strategies that support payer coverage, coding optimization, reimbursement success, and commercial adoption across the U.S. healthcare landscape.

This individual will serve as a key stakeholder within the North America Market Access organization, partnering cross-functionally with Global Market Access, HEOR, Medical Affairs, Marketing, Sales, Regulatory, Product Development, Government Affairs, Information Technology, and Field Reimbursement teams to drive evidence-based decision making and operational excellence.

Success in this role requires strategic thinking, aggregating data from different data sources which informs the organization on current and long-term market access planning for pipeline and commercialized products.

Primary Duties

Market Access Strategy & Operations

• Lead the aggregated analytics alignment on Market Access strategies current and new market and pipeline diagnostic products.
• Partner with Global Market Access teams to adapt global strategies to meet U.S. payer, coding, reimbursement, and commercialization needs.
• Integrate payer and reimbursement considerations into go-to-market planning and lifecycle management activities utilizing databases for informed decision making.
• Pull from databases healthcare policy, reimbursement trends, coding updates, and payer coverage changes to proactively identify risks and opportunities.
• Develop strategic solutions and market access plans that support patient access and commercial success.
• Collaborate with Government Affairs, industry associations, and external stakeholders on coding and reimbursement policy initiatives impacting diagnostic products.
• Support market gap assessments and execute strategic initiatives to address payer concerns and reimbursement barriers.
  
  

Analytics & Enablement

• Lead the strategy, development, and implementation of analytics frameworks, dashboards, operational tools, and business intelligence capabilities that support Market Access decision-making.
• Oversee analyses related to:
• Medical policy coverage
• Coding utilization
• Billing and reimbursement trends
• Pricing and fee schedule evaluations
• Claims and utilization analytics
• Team performance metrics
• Partner with other analytics and IT teams to leverage large datasets, data warehouses, and visualization platforms (e.g., Definitive, Excel, SmartSheet, Tableau, and Snowflake).
• Utilize AI-enabled tools and analytics solutions to generate actionable insights and accelerate business outcomes.
• Develop payer heat maps, reimbursement landscape assessments, and market access reporting tools to support field and leadership decision-making.
• Maintain deep expertise in healthcare coding systems, including CPT, ICD-10, DRG, modifiers, and reimbursement methodologies.
  
  

Leadership & Cross-Functional Collaboration

• Drive alignment across Market Access, Sales, Marketing, HEOR, Medical Affairs, Regulatory, Product Development, and Global Strategy teams.
• Influence cross-functional stakeholders and senior leadership through clear communication of complex reimbursement and market access insights.
• Manage consultants, vendors, and external partners supporting Market Access initiatives.
• Ensure all activities are conducted in compliance with company policies, healthcare regulations, and ethical business standards.
  
  

Operational Excellence & Project Management

• Lead and align cross-functional projects from strategy through execution, ensuring timely delivery of key initiatives and tools.
• Utilize operational excellence frameworks and performance management methodologies to drive accountability and continuous improvement.
• Support KPI development, business process optimization, and organizational enablement initiatives across the Market Access function.
  
  

Minimum Qualifications

Required Education, Training and Experience

• Bachelor degree required in Public Health, Life Sciences, Law, Economics, or other related field, Masters degree preferred
• 5+ years of diagnostic experience and familiarity with competing diagnostic technologies utilized in the laboratory setting, regulatory impacts, commercialization, and reimbursement considerations
• US payer Systems
• Coding and reimbursement strategy
• Heathcare analytics
• Diagnostic commercialization
• Market Access operations
• CPT coding strategy and reimbursement pathways for diagnostic products
  

Preferred Education, Training And Experience

• Experience working with CMS, AMA CPT processes, MolDX, and commercial payer policy frameworks
• Experience in IVD laboratory diagnostics and reimbursement preferred
• Knowledge of claims databases, fee schedules, and healthcare coding systems
• Experience with business intelligence platforms and healthcare analytics tools
• Demonstrated success supporting payer engagement and policy initiatives
  
  

Knowledge, Skills, And Abilities

• Deep understanding of the U.S. Market Access and reimbursement landscape
• Strong executive communication and presentation skills
• Strategic mindset with strong operational execution capabilities
• Ability to analyze complex data and translate insights into actionable business recommendations
• Strong collaboration and relationship-building skills
• Ability to thrive in a fast-paced, highly matrixed environment
• Proven leadership, coaching, and team development capabilities
• High level of integrity, accountability, and business acumen
  
  

Travel Requirements

• Domestic travel required: 20% of time, International travel required: 5% of time
• Total travel: 25% of time
  
  

The estimated salary range for this field-based role is between $140,000 - $185,000. This role is eligible to receive a variable annual bonus based on company, team, and individual performance per bioMerieux’s bonus program. This range may differ from ranges offered for similar positions elsewhere in the country given differences in cost of living. Actual compensation within this range is determined based on the successful candidate’s experience and will be presented in writing at the time of the offer.

In addition, bioMérieux offers a competitive Total Rewards package that may include:

• A choice of medical (including prescription), dental, and vision plans providing nationwide coverage and telemedicine options
• Company-Provided Life and Accidental Death Insurance
• Short and Long-Term Disability Insurance
• Retirement Plan including a generous non-discretionary employer contribution and employer match.
• Adoption Assistance
• Wellness Programs
• Employee Assistance Program
• Commuter Benefits
• Various voluntary benefit offerings
• Discount programs
• Parental leaves
  
  

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