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Sands Capital
Sands Capital

Director Product Marketing, Platform PMM Team



Marketing & Communications, Product
Boston, MA, USA
Posted on Tuesday, July 9, 2024

At Klaviyo, we value the unique backgrounds, experiences and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If you’re a close but not exact match with the description, we hope you’ll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.

We’re looking for a Director of Product Marketing to join our Platform PMM team. You’ll be leading a small but mighty team responsible for the core positioning, messaging, and go-to-market of our Marketing solutions.

You’re a leader who wants to establish a strong POV and voice that cuts through the noise in the marketing automation software landscape. With our well-established stronghold in the Shopify ecosystem and awareness as a leading email marketing solution, you and your team will be tasked with expanding into new markets and driving a stronger presence for our SMS and mobile messaging capabilities.

If you thrive in a fast-paced, dynamic environment, love both the art and science of storytelling, and want to not only do the best work of your career, but also inspire and coach our team of passionate product marketers to do the best work of their careers, this place is for you!

How you’ll make a difference:

Lead a team of product marketers who are responsible for:

  • Crafting differentiated, unified positioning & messaging for our Marketing solutions
  • Partnering with Product Managers as the voice of our customers, GTM teams, and the market to help shape our product roadmap
  • Launching new, innovative features and products into market that cut through the noisy marketing automation landscape
  • Establishing Klaviyo as a thought leader in B2C marketing strategy and execution by developing and pushing a strong POV and voice in the market
  • Building core sales and marketing assets such as pitch decks, one pagers, enablement trainings, and more
  • Supporting our Sales teams in strategic deals that require product expertise and a strong understanding of customer needs and use cases
  • Collaborating with our Segment PMM team to tailor messaging and create sales plays for our various target audience segments

Who you are:

  • 10+ years of experience in B2B SaaS product marketing roles, ideally with a stint marketing to Marketing buyers (yes, slightly meta)
  • Experience directly managing and coaching individual contributors, building the next generation of great product marketers
  • Know what great work looks like – bringing in frameworks and playbooks for our team, while knowing when to create our own playbook to move fast
  • Have examples of great positioning and messaging that cut through the noise and differentiated your product or service
  • Unafraid of rolling up your sleeves and diving into the work, be it creating messaging, pitch decks, or other assets
  • Love and thrive in a fast-paced, dynamic environment
  • Experience in e-commerce, digital marketing, or marketing automation software is a major plus.

The pay range for this role is listed below. Sales roles are also eligible for variable compensation and hourly non-exempt roles are eligible for overtime in accordance with applicable law. This role is eligible for benefits, including: medical, dental and vision coverage, health savings accounts, flexible spending accounts, 401(k), flexible paid time off and company-paid holidays and a culture of learning that includes a learning allowance and access to a professional coaching service for all employees.

Base Pay Range For US Locations:
$212,000$318,000 USD

Get to Know Klaviyo

We’re Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology we’re developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creators—ambitious and collaborative teammates who stay focused on our north star: delighting our customers. If you’re ready to do the best work of your career, where you’ll be welcomed as your whole self from day one and supported with generous benefits, we hope you’ll join us.

Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.

IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls.

You can find our Job Applicant Privacy Notice here.