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Executive Director, Global Marketing - Central Laboratory Services

Personal Genome Diagnostics

Personal Genome Diagnostics

Marketing & Communications
Posted on Tuesday, June 25, 2024

The Executive Director of Global Marketing for Central Laboratory Services (CLS) has overall accountability for strategic marketing and execution for Labcorp’s CLS business, a market leader in central laboratory services that support clinical trials for the world’s leading biopharma companies. The role is accountable for driving business growth, brand differentiation and profitability of CLS globally. With a focus on science, innovation and sustainability, this role leads a high-performing team that establishes Labcorp as a leader in the drug development industry. The role reports to the Vice President of Marketing, Pharma & Therapeutic Areas and is an integral member of the biopharma laboratory services commercial leadership team, with responsibility for developing and driving the CLS marketing strategy and exceeding business unit short and long-term objectives.

About Labcorp

Labcorp (NYSE: LH) is a global leader of innovative and comprehensive laboratory services that helps doctors, hospitals, pharmaceutical companies, researchers and patients make clear and confident decisions. We provide insights and advance science to improve health and improve lives through our unparalleled diagnostics and drug development laboratory capabilities. The company's more than 67,000 employees serve clients in approximately 100 countries, provided support for 84% of the new drugs and therapeutic products approved in 2023 by the FDA, and performed more than 600 million tests for patients around the world. Learn more about us at www.labcorp.com.

This can be a hybrid role with the ideal candidate residing in Indianapolis, Madison or RTP.

Key Responsibilities:

Strategic Leadership in Marketing:

  • Lead global marketing strategy for Labcorp’s CLS business unit, comprising ~$2 billion in annual revenue.

  • Influence the CLS Executive Committee with insightful marketing, product and customer strategies that support growth and business goals.

  • Partner closely with sales to ensure alignment between marketing and sales strategies; marketing tactics; department roles and responsibilities; and a clear and effective commercial strategy across key segments.

  • Support business decisions with objective data, including conducting market, customer and competitive research, performing financial analysis and assimilating internal expertise/experience.

Brand Development:

  • Enhance Labcorp’s brand preference with biopharma audience strengthening our reputation in science, innovation and delivery.

  • Drive competitive differentiation by designing and implementing unique value propositions across various channels, in collaboration with leaders, account teams and sales.

Regional Marketing Expansion in Asia-Pacific:

  • Lead regional marketing efforts and localize strategy for maximal impact in the Asia-Pacific region, with a focus on growth strategies for Japan, Korea and China.

  • Act as a strategic partner to regional leadership, advocating for innovative marketing approaches and setting go-to-market strategies for new ventures.

Customer Segmentation and Insights:

  • Working with Labcorp’s customer insights team, create the CLS customer segmentation strategy that informs go-to-market strategies.

  • Be the voice of the customer to the business teams by leveraging market research, customer research and other methods to develop insights.

Growth Opportunities and Innovation

  • Develop new ways to generate demand.

  • Increase qualified leads and pipeline value.

  • Support sales opportunities, especially for high-value deals.

  • Identify opportunities for CLS to grow by addressing unmet customer needs, understanding competitive dynamics and leveraging customer data.

  • Define and launch new products and services and play leadership role in the CLS innovation and growth strategy.

  • Prioritize work, product launches and projects based on opportunity for growth and business needs.

  • Collaborate with other Labcorp teams to connect CLS capabilities and services to the broader Labcorp products/services/solutions.

  • Partner with CLS and other leadership stakeholders to drive business development opportunities by identifying, analyzing and valuing potential acquisitions, partnerships, investments, licensing and other strategic growth opportunities for the business.

Team Leadership and Development:

  • Lead a global team of marketing professionals across a broad portfolio of laboratory service offerings to support clinical trials.

  • Exhibit strong leadership across the Global Marketing function, influencing policies, actions, and culture aligned with Labcorp leadership values.

  • Foster a culture of agility and collaboration, empowering team members to excel and take on greater responsibilities.

Minimum Qualifications:

  • Bachelor’s degree in marketing or business administration; MBA strongly preferred.

  • Over 15 years of experience in B2B marketing, ideally within life sciences and healthcare.

  • Exceptional communication skills, with proven engagement with senior leadership and diverse audiences.

  • Expertise in demand generation and marketing strategies aimed at finding new growth opportunities in the business.

  • Proven collaborative leadership abilities, with a track record of motivating teams and forging strong organizational partnerships.

  • Strategic thinker with the capacity to transform data and insights into actionable business strategies.

  • Global mindset with experience in multicultural marketing and a deep understanding of regional business dynamics.

Preferred Qualifications:

  • Expertise in the scientific and technical dimensions of the life science and drug development industries.

  • Product management and lifecycle strategy experience leading new service/product concepts from business case creation through development to launch.

  • Customer centric – lead discussions around “where to play” and “how to win” by understanding market opportunities and customer expectations.

  • Influence leader - can gain alignment to support goals, and bridge organizational silos by integrating marketing and other disciplines; and ensure that global and regional marketing teams work interdependently.

  • Multilingual capabilities are highly desirable.

Application Window: Application window will close on July 12, 2024.

Pay Range: $210,000 - $230,000 annually + annual bonus and equity eligibility

Benefits: All job offers will be based on a candidate’s skills and prior relevant experience, applicable degrees/certifications, as well as internal equity and market data. Regular, full-time or part-time employees working 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(K), ESPP, Paid time off (PTO) or Flexible time off (FTO), Commissions, and Company bonus where applicable. For more detailed information, please click here.

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Labcorp is proud to be an Equal Opportunity Employer:

As an EOE/AA employer, Labcorp strives for diversity and inclusion in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications of the individual and do not discriminate based upon race, religion, color, national origin, gender (including pregnancy or other medical conditions/needs), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. We encourage all to apply. If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site or contact us at Labcorp Accessibility.

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