Scopely is looking for a highly motivated Influencer Performance Marketing Manager to join our Marketing Team in Barcelona on a Hybrid basis!

At Scopely, we care deeply about what we do and want to inspire play every day - whether in our work environments alongside our talented colleagues or through our deep connections with our communities of players. We are a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily.

The Marketing team is focused on driving player growth and efficiency across various digital marketing channels. The teams are based in Europe and the US. The UA team’s mobile advertising ecosystem is an always-changing, rapidly growing world, and at Scopely, you'll play a key part in our next big leap in user growth. Our mission is to make experiences that our players love and keep coming back to time and time again.

What You’ll Do

The Influencer Performance Marketing (IPM) will manage campaigns. In this position, you will be responsible for developing and scaling operations across a wide variety of influencer marketing agencies and direct content creator partnerships for Scopely’s portfolio of games. You will need to connect the two worlds - influencer brand marketing and traditional performance marketing. You will be working closely with the IPM Director on each game to ensure the best outcome.

• Manage a multi-million dollar budget across influencer campaigns and meet performance marketing KPI goals.
  
  
• Optimize and monitor our IPM efforts across multiple platforms and agencies.
  
  
• Develop and grow relationships with influencer marketing agencies.
  
  
• Build and manage a network of direct influencers and content creators for Scopely titles.
  
  
• Spearhead operational automation and reporting through collaboration with our tech stack and analytics teams.
  
  
• Manage creator-generated content (CGC), oversee usage and performance, and collaborate with creative teams to ensure alignment with campaign and brand goals.
  
  
• Analyze and report performance via automated dashboards, custom reports, and decks.
  
  
• Develop catalogs and best practices that can be shared with various stakeholders across Scopely’s portfolio.
  
  
• Collaborate with heads of UA, marketing leadership, and cross-functional teams to align on strategy and campaign priorities, with the ability to zoom out and adopt a strategic perspective when needed.
  
  
• Coordinate partnership terms and execution with internal stakeholders, ensuring alignment with business goals and brand standards.

What We’re Looking For

• Bachelor’s degree in Marketing, Business, or a related field
  
  
• Over 2 years of experience in influencer marketing combined with performance marketing
  
  
• Deep understanding of performance marketing operations and tech stack
  
  
• Experience working directly with influencers and streamers
  
  
• Direct experience in gaming or strong passion for gaming, social gaming communities, and trends
  
  
• Proven ability to manage and execute strategy, set clear goals, and oversee campaign operations
  
  
• Strong analytical skills, with the ability to extract insights, identify patterns, and define actionable optimizations from performance data
  
  
• Ability to manage multiple projects simultaneously and prioritize competing demands
  
  
• Knowledge of digital analytics platforms, including Appsflyer, Singular, and Adjust (preferred)
  
  
• Excellent communication skills, both verbal and written, in English

At Scopely, we create games for everyone - and want to ensure that the people behind our games reflect that! We are committed to creating a diverse, supportive work environment where everyone is treated with respect. We are committed to providing equal employment opportunities and welcome individuals from all backgrounds to join us & embrace the adventure!