Life at UiPath

The people at UiPath believe in the transformative power of automation to change how the world works. We’re committed to creating category-leading enterprise software that unleashes that power.

To make that happen, we need people who are curious, self-propelled, generous, and genuine. People who love being part of a fast-moving, fast-thinking growth company. And people who care—about each other, about UiPath, and about our larger purpose.

Could that be you?

We are hiring an Insurance Go-to-Market Associate (Americas) to support our insurance and financial industry organization. Reporting to the Insurance Industry Practice Leader this role turns industry insights into practical, high-impact GTM assets and programs. You’ll help shape clear narratives for P&C, Life and Operational transformation functions withing our insurance portfolio of clients. Your role will be to help our teams and our clients win in this complex space, and shape the next wave of AI and Agentic workloads in this highly regulated landscape.

You will collaborate daily with Sales, Solutions Engineering, Vertical Product, Marketing, and Partner teams to build content, uplift messaging, and support light GTM motions for Vertical offerings. You’ll also join early customer conversations to capture needs, qualify opportunities, and accelerate next steps. Success looks like usable content that sellers love, stronger partner alignment, smoother vertical launches, and more qualified commercial pipeline.

This role is ideal for a mid-career professional who writes well, thinks structurally, and enjoys connecting dots across product, partners, and customers. If you’re organized, experienced with Insurance workflows, especially on the intake and business case side, you’ll thrive.

Key Responsibilities:

Industry Content & Narrative Development

• Draft, update, and version industry narratives (claims, underwriting, distribution, servicing/contact center) for commercial buyers.

• Produce sales-ready assets: one-pagers, talk tracks, discovery guides, competitive notes, case briefs, and slideware.

• Create light value framing (problem statements, outcomes, simple ROI angles) tailored to mid-market decision criteria.

• Maintain a content backlog and release cadence (e.g., monthly refresh) and retire stale materials.

2) Field Enablement & Uplift

• Package how-to-sell kits by use case (key personas, pains, triggers, proof points, FAQs, objections).

• Run short enablement sessions (15–30 min) for AEs/SEs/CSMs/Partners; capture feedback and iterate.

• Track asset adoption and outcomes (views, downloads, deal usage) and improve based on real seller input.

• Keep assets discoverable (naming, tagging, and placement in Highspot).

3) Strategic Partner Engagement

• Build partner messaging kits for priority GSIs/SIs/ISVs: aligned value props, example architectures, customer stories.

• Collect and sanitize partner-deployed use cases; circulate “what good looks like” back to the field.

• Support joint pursuits with concise messaging inserts, slides, and one-page briefs.

• Coordinate with Partner and Marketing on light co-marketing (event blurbs, abstracts, landing page copy).

4) Vertical Product Support (demos, solution kits, vertical accelerators)

• Gather voice-of-customer inputs (problems, workflows, metrics) to inform Vertical packaging and prioritization.

• Draft basic launch kits (positioning, FAQs, demo storyboard, internal overview deck, Highspot

• Track adoption signals (enablement attendance, demo requests, deal mentions) and feed insights to Product and Sales.

5) Early-Stage Customer Qualification (Commercial Focus)

• Join discovery/qualification calls; capture objectives, pains, stakeholders, and success criteria.

• Align AEs/SEs on demo storyboards and proof points.

• Maintain a light opportunity journal for deals you support to ensure continuity and fast hand-offs.

6) Operational Excellence & Analytics

• Own content hygiene: version control, expiration dates, and a simple “what’s new” changelog.

• Build a lightweight dashboard (monthly) for asset usage, enablement reach, and supported deals.

• Prepare event packs for webinars and CABs (speaker notes, run-of-show, post-event summaries).

Example Outputs: industry one-pagers, discovery guides, objection handlers, partner kits, Vertical launch sheets, demo storyboards, recap emails, and a monthly enablement/usage roll-up.

Minimum Qualifications:
To be successful in this role, we need someone who has:

• 10+ years of experience in Insurance, B2B software, consulting, product marketing, sales enablement, or a related field (Insurance exposure strongly preferred).

• Solid understanding of Insurance workflows (from investment Insurance, retail, etc.).

• Strong written and verbal communication; slide craft (PowerPoint) and business writing are must-haves.

• Comfort with AI & automation concepts (Agentic/LLMs/IDP/process mining/RPA) and eagerness to learn; ability to translate technical ideas into business value.

• Proven project management and organization skills; can juggle multiple deliverables and hit deadlines.

• Bachelor’s degree or equivalent experience.

• Hybrid/Remote – Americas (Eastern time overlap preferred).

• Travel up to 20–30% for customer meetings, partner sessions, and industry events.

Preferred Qualifications:

• Experience creating sales enablement content (battlecards, discovery guides, call decks).

• Familiarity with Salesforce (reports, opportunity hygiene) and content hubs (Highspot, Slack).

• Exposure to partner ecosystems (GSI/SI/ISV) and co-marketing/co-sell motions.

• Basic comfort with ROI framing and value hypothesis drafting.

The above is a partial list of your responsibilities and duties, given that such may be varied from time to time by UiPath. In addition to your everyday responsibilities and duties, UiPath reserves the right to require you to perform other duties consistent with your position or skills.

Success Metrics:

• Asset adoption and satisfaction scores from field (e.g., >70% “useful/very useful” on periodic survey).

• Number of deals supported at discovery/qualification with documented next steps and progression.

• On-time delivery of Vertical Solution launch kits and internal enablement sessions.

• Partner messaging kits completed and used in joint pursuits.

Candidates must be authorized to work in the United States for this role

Maybe you don’t tick all the boxes above—but still think you’d be great for the job? Go ahead, apply anyway. Please. Because we know that experience comes in all shapes and sizes—and passion can’t be learned.

Many of our roles allow for flexibility in when and where work gets done. Depending on the needs of the business and the role, the number of hybrid, office-based, and remote workers will vary from team to team. Applications are assessed on a rolling basis and there is no fixed deadline for this requisition. The application window may change depending on the volume of applications received or may close immediately if a qualified candidate is selected.

We value a range of diverse backgrounds, experiences and ideas. We pride ourselves on our diversity and inclusive workplace that provides equal opportunities to all persons regardless of age, race, color, religion, sex, sexual orientation, gender identity, and expression, national origin, disability, neurodiversity, military and/or veteran status, or any other protected classes. Additionally, UiPath provides reasonable accommodations for candidates on request and respects applicants' privacy rights. To review these and other legal disclosures, visit our privacy policy.